SAN DIEGO -- Lamkin Corporation, the original manufacturer of premium golf
grips, is very proud to announce the addition of PGA TOUR players Keegan Bradley
and Brendan Steele to its endorsement team. The new partnership formalizes the
company's longstanding relationship with both players, who have used Lamkin's
best-selling Crossline grips throughout their professional golf careers.
"I am extremely proud to officially welcome Keegan and Brendan to the Lamkin
team," said Lamkin CEO, Bob Lamkin. "Their on-course accomplishments are
outstanding, of course, but it is their exceptional character and passion for
the game that make them ideal ambassadors for the Lamkin brand."
Keegan Bradley has won three PGA TOUR events, including his dramatic win at
the 2011 PGA Championship during his breakthrough Rookie-of-the-Year season. He
is currently ranked 16th in the Official World Golf Ranking. Also joining the
Tour in 2011, Brendan Steele secured a PGA TOUR victory at the 2011 Valero Texas
Open and has since amassed over 20 Top 25 finishes.
In addition to continuing to play Lamkin golf grips, Keegan and Brendan will
be prominently featured in a number of Lamkin's 2014 advertising, promotional
and social media campaigns. Both players will also provide Lamkin Grips with
ongoing product development and player testing feedback. Their most current grip
of choice is the Crossline ACE 3GEN, made with the patented Advanced Cohesive
Elastomer compound. Lamkin's proprietary ACE material, combined with the
distinctive Crossline surface pattern, provides golfers with an exceptionally
secure grip connection in all weather conditions.
Lamkin is also represented by Arnold Palmer, arguably the greatest golfer and
golf ambassador in the history of the game. Mr. Palmer has been using Lamkin
grips on his equipment for more than 60 years, becoming an official spokesman
for the company in 1997.
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